Produce one photograph in which it can be seen that something has happened. As a suggestion, include in the photograph something that has been either broken, or emptied.
What I aimed to get across here is not simply that a wine bottle has been emptied, but the context in which this happened. Two glasses, subdued lighting, hint of candlelight, jaunty angle implying participants are slightly tipsy… I was trying to conjure up the image of a couple enjoying a romantic night in. My intent was to get across not simply that the wine-drinking had happened, but furthermore that the evening had happened.
What I’ve learned:
This was an interesting exercise. I wanted to go beyond simply showing a broken object / empty vessel and put more thought than I usually do into working through elements of the image that would convey the message (or more the mood) that I wanted to get across to the viewer. The constraint of getting this across in a single image is making me think more about the intent I have in mind when I first visualise then realise the image.
The second part of this exercise was to think about examples of symbolism used in advertising to depict abstract concepts.
These are the examples I came up with:
- Bravery, fearlessness (e.g. in investing) – Barclays example using lion
- Solidity, toughness – Mitsubishi ad featuring a rhino
- Fuel economy – VW ads showing clever examples of how long a car can go between trips to the petrol station
- Sexual activity – a Durex condom ad showing a broken bed, a Viagra ad showing a very tired elderly woman at a bus stop in the morning
- Speed – Audi ad featuring a cheetah
- Authority – numerous examples of people (usually men) in white lab coats
- Online security – universal symbol is the padlock